Marketing614_sherwinb
Friday, April 23, 2010
Feature Benefit Value Map
Hey All,
I created this map during class, and I think I have too many linkages, and I could probably add a few more benefits and features. But this is what I'm tinkering with right now. Comments would be appreciated!
- Sherwin
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Sherwin
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Question
5- Box Revisited
Customer Benefits Exercise
Feature Benefit Value Map
5 Box Exercise
MV and Customer Definition
More Thoughts
Marketing Objective: Stimulate Demand / Retention ...
Beginnings of the Plan
Iranian-American Cultural Society of Maryland
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