Marketing614_sherwinb
Wednesday, April 21, 2010
5 Box Exercise
After Monday's class, I realized I had to go back and revise my 5-Box positioning statement. I think mine was too complicated and wordy. This is much more simple. Lemme know what you guys think....
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Sherwin
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Question
5- Box Revisited
Customer Benefits Exercise
Feature Benefit Value Map
5 Box Exercise
MV and Customer Definition
More Thoughts
Marketing Objective: Stimulate Demand / Retention ...
Beginnings of the Plan
Iranian-American Cultural Society of Maryland
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